What is the Amazon Community?

The community is a place to share your thoughts and experiences (both positive and negative) with other users. The following guidelines explain what is allowed and not allowed to be posted in the community.

By using community features, you agree to our Terms of Use and will comply with the community guidelines as revised from time to time. Community features include:

• Reviews (including star ratings)
• Questions and Answers
• Helpful votes
• Wish lists and Gift lists
• Profile pages
• Abuse reports
• What is the Amazon Community?
• What do the Community Guidelines apply to?
• Who can participate?
• What is not allowed?
• Comments on pricing and availability
• Content written in unsupported languages
• Repetitive text, spam, images created with symbols
• Private information
• Profanity, harassment
• Hate speech
• Pornographic content
• External links
• Promotional content
• Conflicts of interest
• Solicitation
• Plagiarism, infringement, impersonation
• Illegal activities
• Consequences of violations
• How to report violations

What do the Guidelines Apply to?

• Your community behavior, including:

  • Sharing text, photos, videos, links
  • Marking reviews as “helpful”

• Interactions with other community members and Amazon

These guidelines do not apply to content within products or services sold on Amazon (e.g.: book content).

Who Can Participate

If you have an Amazon account, you can:

• Create and update shopping lists, wish lists, and gift lists
• Update your profile page
• Participate in digital and device forums

To perform any of the following actions, you need to have spent at least 20 RMB using a valid credit or debit card on Amazon.cn within the past 12 months:

• Post reviews (including star ratings)
• Answer buyer questions
• Submit helpful votes
• Create wish lists
• Follow other users

Promotional discounts do not count towards the 20 RMB minimum spending requirement.

What is Not Allowed?

You can comment if your review is related to the value of the product (e.g.: “This blender is really great for just 100 RMB.” Comments related to personal experiences with pricing are not allowed. For example, do not compare prices for the same product at different stores: “Found this item here for 5 RMB cheaper than at my local store.” Such comments are not allowed because they are not relevant to all users.

Some comments about product availability are allowed. For example, you can discuss product formats that haven’t been released: “I wish this book was also available in paperback.” However, we do not allow comments about the stock situation at specific stores. Again, the purpose of the community is to help you share product-related feedback with other buyers.

To ensure content is helpful, we only allow content written in languages supported by the Amazon site you are visiting. For example, we do not allow reviews written in French on Amazon.cn, as this Amazon site only supports Chinese and English language options. Some Amazon sites support multiple languages, but content written using multiple languages is not allowed. Find out which languages are supported on this Amazon site.

We do not allow content in any of the following forms:

• Text repeated multiple times
• Text with no meaning
• Content using only punctuation or other symbols
• ASCII art (images created with symbols and letters)

Do not post content that violates others’ privacy or shares your personal information. This includes:

• Phone numbers
• Email addresses
• Mailing addresses
• License plate numbers
• Data Source Name (DSN)
• Order numbers

Profanity, Harassment

We allow respectful questioning of others’ beliefs and expertise. We do not allow:

• Profanity, obscenity, swearing.
• Harassment, threats.
• Content about harming the character of children and adolescents.
• Attacking people who disagree with you.
• Insults, defamation, or inflammatory content.
• Suppressing others’ opinions. Please do not post identical statements from multiple accounts or incite others to do so.

Hate speech based on the following characteristics is not allowed:

• Race
• Ethnicity or region
• Nationality
• Gender
• Gender identity
• Sexual orientation
• Religion
• Age
• Disability

Promoting organizations that use the above speech is also not allowed.

We allow discussion of pornographic and adult products sold on Amazon. The same applies to products with pornographic content (books, movies). However, we still do not allow profanity or obscene language. We also do not allow content containing nudity and explicit pornographic images or related descriptions.

We allow links to other products on Amazon, but we do not allow links to external websites. Do not post links to phishing or other malicious software websites. We do not allow URLs with referral tags or affiliate codes.

Do not post content whose primary purpose is to promote companies, websites, authors, or special offers.

Do not create, edit, or post content about your own products or services. The same applies to products and services provided by the following individuals or organizations:

• Friends
• Relatives
• Employers
• Business partners
• Competitors

If you ask others to post content about your products or services, remain neutral. For example, do not ask or otherwise try to influence others to leave positive ratings or reviews.

Do not offer, request, or accept compensation in exchange for creating, editing, or posting content. Forms of compensation include providing free or discounted products, refunds, and compensation. Do not attempt to manipulate users who hold the “Amazon Verified Purchase” badge with special offers or related compensation.

Have a financial relationship or close personal relationship with a brand, seller, author, or artist?

• You can post content other than reviews, questions, and answers, but you need to clearly indicate your relationship. However, we do not allow brands or businesses to engage in any behavior that directs Amazon users to non-Amazon websites, applications, services, or channels. This includes any advertisements, special offers, or “calls to action” for marketing or sales purposes. If you post content about your own products or services through a brand, seller, author, or artist account, no additional labeling is required.
• Authors and publishers can continue to provide free or discounted book copies to readers without requesting reviews or influencing review behavior.

We only allow you to post your own content or content you have the right to use on Amazon. This includes text, images, and videos. Do not:

• Post content that infringes others’ intellectual property rights (including copyright, trademark, patent, trade secrets) or other proprietary rights
• Interact with community members in ways that infringe others’ intellectual property or ownership rights
• Impersonate someone or an organization

Do not post content that encourages illegal activities, such as:

• Violence
• Illegal drug use
• Underage drinking
• Child or animal abuse
• Fraud

We do not allow content that promotes or threatens physical or economic harm to oneself or others. This includes terrorism. Jokes or satirical comments about causing harm are not allowed.

Also not allowed are fraudulent goods, services, promotions, or schemes (get-rich-quick, pyramid). Do not encourage dangerous misuse of products.

Consequences of Violations

Violating our guidelines makes the community less trustworthy, safe, and useful. If someone violates the guidelines, we will:

• Remove their related content
• Restrict their access to community features
• Remove related products
• Suspend or terminate their account
• Withhold payments

If we detect unusual review activity, we may restrict review posting permissions. If we reject or delete someone’s review because it violates our Promotional Guidelines for Reviews, we will no longer accept any reviews from them for the same product.

If it violates relevant laws and regulations, we may take legal action, resulting in civil and criminal penalties.

How to Report Violations

Use the “Report Abuse” link next to the content you want to report. If there is no “Report Abuse” link, please send an email to [email protected]. Describe the location of the content you’re reporting and why you believe it violates the community guidelines.

If someone offers you compensation to create, edit, or post content that violates the guidelines, please forward that request to [email protected]. The submission should include:

• Contact information
• Product detail page
• Screenshot of the compensation offer

After receiving your report, we will investigate and take appropriate action.